Geneva, Switzerland is a global hub of luxury, diplomacy, and scenic beauty, nestled beside Lake Geneva with a stunning view of the Alps. Known for its sophisticated charm, it offers a rich mix of culture, history, and world-class shopping. Geneva is also renowned for its fine watchmaking heritage, and during Geneva Watch Days, the city transforms into a vibrant showcase of prestigious timepieces. This annual event brings together top watch brands, collectors, and enthusiasts for exclusive exhibitions, launches, and networking, making it a must-visit for anyone passionate about horology.